Navigating the first few months as an entrepreneur in technology strategy consulting can be challenging, yet invigorating. Setting clear, actionable goals can propel you towards establishing a firm foundation for your business. Here are suggested 90-day goals tailored for a new entrepreneur in this vibrant industry.
1. Establish Your Brand Identity (Days 1-15)
- Define Your USP (Unique Selling Proposition): What sets you apart from other tech strategy consultants? Is it your experience, unique methodologies, or extensive network?
- Develop Branding Materials: This includes a professional logo, business cards, and a sleek website. These elements should communicate your USP and attract potential clients.
2. Market Research & Niche Definition (Days 16-30)
- Industry Analysis: Familiarize yourself with current trends in technology and which businesses are making waves.
- Competitive Analysis: Identify primary competitors, their strengths, weaknesses, and gaps in their services.
- Define Your Niche: Based on your skills and the market gaps, narrow down your focus. Specializing can often make you more appealing to a particular segment of clients.
3. Network, Network, Network (Days 31-45)
- Attend Industry Events: Conferences, seminars, and webinars are great places to meet potential clients and collaborators.
- Set up Informational Interviews: Reach out to industry veterans or peers for coffee chats. This not only builds your network but can also provide invaluable insights.
4. Develop Your Initial Offerings (Days 46-60)
- Package Your Services: Clearly define what clients will get from your consultations. This could be in the form of strategy roadmaps, workshops, or technology audits.
- Pricing Strategy: Research what competitors charge and consider your costs. Remember, as a newcomer, you might need to be competitive, but don’t undervalue your expertise.
5. Marketing & Visibility (Days 61-75)
- Content Creation: Share articles, case studies, or videos showcasing your expertise. Platforms like LinkedIn or Medium can be invaluable.
- Engage on Social Media: Follow industry leaders, share insights, and engage in meaningful conversations.
- Search Engine Optimization (SEO): Ensure your website is optimized for search engines to increase your online visibility.
6. Client Engagement & Feedback (Days 76-90)
- Outreach: Don't wait for clients to come to you. Use your network to find businesses that could benefit from your services. Cold emails or calls, when done right, can be effective.
- Pilot Projects: Consider offering discounted consultations for the first few clients in exchange for detailed feedback.
- Feedback Loop: After every project, solicit feedback. This will help refine your offerings and improve client satisfaction.
7. Continuous Learning (Throughout the 90 Days)
The tech industry is ever-evolving. Dedicate time every week to:
- Stay updated with the latest technological advancements.
- Understand shifting business strategies in response to technological changes.
8. Enlist a Startup Coach and Mentors (Days 1-90)
- Seek Guidance: Even with vast experience in technology strategy, transitioning into an entrepreneurial role has its unique challenges. Enlisting a startup coach or mentor can provide you with tailored advice, strategies, and emotional support tailored for the entrepreneurial journey.
- Benefit from Their Network: Established mentors often have extensive networks that can be invaluable for finding potential clients, collaborators, or even investors.
- Accountability: Regular check-ins with a coach or mentor can provide you with a sense of accountability, ensuring you stay on track with your goals and tasks.
- Avoid Common Pitfalls: Learning from someone who’s been through the startup journey can help you navigate around common mistakes, saving you time, money, and heartache.
Incorporating this guidance into your 90-day plan can amplify your efforts, ensuring that you not only set goals but achieve them with the wisdom and insights that only experienced mentors can provide.
Conclusion
The initial 90 days are crucial in setting the tone for your consulting journey. These goals aren't just tasks to be ticked off; they're stepping stones to establishing credibility, gaining clients, and making a mark in technology strategy consulting. Be persistent, stay adaptable, and remember that every interaction is an opportunity to learn and grow.